Best Practices for Retail Lighting

When it comes to retail lighting applications, product visibility comes first. You want all your products to be as visible and accessible to all your customers to boost the chances of landing a sale. Proper lighting can significantly help products to demand the attention of potential buyers. As such, you need to have an open floor plan that gives you tactical attention to the best lighting fixture placement, color temperature, brightness, and CRI. The fact that LED lighting can meet all these requirements makes it the best option for most retailers and lighting architects.

Here’s how to make sure that you make the best of your retail lighting

Fixture Placement

You can use many different light placement options in a retail space to improve its layout. However, when considering fixture placement options, you must remember that floor layouts and products move constantly. Thus, the need to ensure that your lighting mirrors this versatility as well. That is why most designers prefer to use adjustable recessed lights or even track lighting. These lighting usually have either an under-cabinet lighting or narrow beam spread to enhance illumination.

Slim linear recessed lighting can also help to lighten dark products and shelves in small spaces. What’s more, LEDs produce less heat, which works to enhance the shelf-life of most heat-sensitive products, cheese and produce being the most affected.

Color Temperature and CRI

One vital feature to always consider when selecting LED bulbs for your store is choosing ones with the correct color temperature. The color temperature of your lighting can also create either a warm or cold environment. It significantly affects the way your products show on display. The unit used to measure lighting color temperature is Kelvin (k).

It is, therefore, crucial that you know which lighting color temperature to use for the different products in your store.

A more natural lighting effect is more ideal for grocery stores and clothing store dressing rooms. For such situations, you may want to consider installing bulbs of between 4000k to 4500k. However, if you run a jewelry store, you should go for even brighter bulbs of up to 5000k. These super-bright bulbs help to bring out the sparkle in the stones. The same rule applies to just about every product in your store. Make sure that you know the precise lighting that best illuminates each of them to enhance their buying chances.


It is also essential that you have ample lighting in the retail store to ensure that all your products are clearly visible. Luckily, calculating product brightness is a fairly simple task. First, you need to determine how much lighting is enough, then use this to calculate the lumens per square foot for each space. Lumen is the scientific estimate of ambient light that comes from a light source. The good news is that most lighting products and manufacturers list the lumen output of their products on their packaging. So, you shouldn’t have any problems getting the perfect lighting brightness after doing the math. 

Final Thoughts

Proper lighting means everything for every retail store and products that need purchasing. The same goes for every business that is into the business of selling products. Provided your products are properly illuminated, customers are more likely to notice it, and possibly purchase it.


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